Heart of the matter

Writing a book is no small endeavor, so you've got to wonder how Theo Etzel found the time.

After all, Etzel is a supremely busy man. He's the president and CEO of Conditioned Air, growing the company to $45 million in revenues last year. “This is personal to me,” Etzel says. “It was a labor of love.”

The 192-page book, “Invest Your Heartbeats Wisely” (Greenleaf Book Group Press, $19.95), took two years to complete. Etzel enlisted the help of a ghostwriter, a professional who has written other books of this nature. “I hired her to get it organized, and she knows the publishers,” he says, declining to disclose her identity.