- December 4, 2025
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Autumn Blum was struck with her latest business idea during a 2014 scuba diving trip in Palau.
While sitting in the boat in the western Pacific Ocean, Blum noticed a big oil slick in the water surrounding a group of about 100 snorkelers. She paid close attention to it for the rest of the week. Blum's discovery: It was from their sunscreen.
With a background in organic chemistry and experience starting and selling companies, Blum immediately approached the problem with a business mindset. “I was trying to find the next thing, and I just knew this was it,” she says.