Hertz invests in Uber of valet parking

ESTERO — Car rental giant Hertz says it has funded Luxe, a startup that provides on-demand valet parking and car services. Terms of the venture capital deal were not disclosed.

“Our investment will support Luxe's ability to scale its successful service to other major urban centers, while offering our customers enhanced convenience and value with regard to their urban parking needs,” says John Tague, Hertz president and CEO, in a statement. “Building on an expanded Luxe footprint and capability, we will partner together to develop new innovative and integrated services that will enhance the relevancy of our core products in urban markets.”

Luxe offers mobile application and on-demand valets on both a pay-per-use and monthly subscription basis in San Francisco, Los Angeles, New York, Chicago, Boston, Seattle and Austin.

This is the second round of venture funding for San Francisco-based Luxe. Related to the funding, Tague will become a member of Luxe's board.

“We set out to invent and lead a new category of on-demand services, making car ownership issues a thing of the past, and helping to redefine the city of tomorrow,” says Curtis Lee, CEO and co-founder of Luxe, in a statement.