Survey says

The advertising and marketing industry has long been a magnet for young people, a trend Colleen Chappell has seen proliferate in the 15 years she's helped run Tampa-based ChappellRoberts.

Now, as chairwoman of the Tampa Hillsborough Economic Development Corp., Chappell sees young employees with a bigger focus. “We spend a lot of time talking about millennials,” says Chappell. “I want this to be the year we talk with them.”

That's why the EDC commissioned a pair of studies into what millennials want, and where they will go for it. “This isn't just to win for one year,” says Chappell. “This is a long view on how we can make our market the most powerful for young people and win for 10 years.”