- December 18, 2025
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Rick Harcrow and his company, GreenPointe Communities, could have more influence on Sarasota's future — from an urban planning perspective, at least — than anyone since John Ringling established winter quarters in the area decades ago.
As GreenPointe's regional president, Harcrow will be the point person for the long-awaited redevelopment of the former Sarasota Quay site — a 15-acre, waterfront tract that many consider among the most valuable undeveloped urban properties in Florida. GreenPointe acquired the property late last year for $27 million.
Though hurdles at the Quay are high — including the need to invest as much as $50 million in infrastructure before vertical construction can begin — Harcrow's background seems suited to the task.