Home concierge

As chairman of Naples-based Coral Hospitality, John Ayres knows what it takes to pamper luxury hotel guests.

Together with son James Ayres, they've launched a phone application called Relax and Order that promises to bring resort-style amenities to your home. Services include massages, yoga classes, personal chefs and auto detailing.

The father-son team plans to raise $2 million once they show investors how the application functions in Naples and Tampa, its first two markets. “We didn't want to go find investors until we knew it worked,” says John Ayres.