Hertz names marketing chief

ESTERO — Car rental giant Hertz named Matthew Jauchius executive vice president and chief marketing officer.

A former executive with Nationwide Mutual Insurance and McKinsey, Jauchius will oversee the marketing strategy for Hertz, Dollar, Thrifty and Firefly brands. The role includes overseeing loyalty programs, e-commerce, customer relationship programs and social media efforts.

“Matt brings to Hertz significant expertise across many marketing disciplines with a strong track record of leading successful integrated brand strategies,” says Jeff Foland, senior executive vice president and chief revenue officer, in a statement. “He is an ideal fit to lead our continued brand architecture work and reinvigorate activity around our loyalty programs and customer experience offerings.”