Ride the wave

Mark Bahr may be wearing flip-flops, shorts and sunglasses, but don't mistake him for the cabana boy.

The well-bronzed Bahr runs a water sports operation that's as sophisticated as the customers he caters to at luxury hotels on Marco Island and Naples. That includes the Marriott Beach Resort and the Ritz-Carlton Beach Resort.

Bahr, president of Marco Island Water Sports, operates a fleet of 75 Yamaha WaveRunners, three $200,000 parasail powerboats and a 45-foot catamaran for sightseeing tours. He also rents chairs, umbrellas and cabanas in front of luxury hotels in Collier County.