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Park at your own risk

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  • | 11:00 a.m. November 27, 2015
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When marketing and branding agency Pearl moved to new and bigger offices recently, the company got four dedicated parking spots in the deal.

When the landlord told Scott Qurollo, founder and president of the Fort Myers branding firm, he needed signs for Pearl's four dedicated parking spots in downtown Fort Myers, it was another thing to add to the long to-do list.

“We've been so slammed busy fielding projects here and there,” Qurollo groused. “I have to do parking signs now?”

But instead of brushing off the task as an aggravation, Qurollo had a little fun by writing edgy messages to greet parking trespassers. Our favorite: “We know a guy with a big tow truck. Park at your own risk.”

Qurollo says he doesn't miss an opportunity to promote Pearl's brand of marketing by using humor and creativity. “I was in a weird, quirky mood,” he chuckles. “Parking signs are boring. Why do boring?”

Everyone sees the humor in the signs, which got more than 80 “likes” and a dozen comments on Pearl's Facebook page. “The landlord laughed,” Qurollo says. “I was really surprised at such positive reaction.”



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