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It's no secret Florida will attract a disproportionate share of retiring baby boomers.
That also means the state will continue to draw companies that cater to that aging population. The latest to announce an expansion into Florida is New Jersey-based Executive Care, which plans franchised offices in Naples and Sarasota early next year to provide in-home care to aging residents. The company already has a franchise operating in Clearwater.
Executive Care CEO Lenny Verkhoglaz says the company could have as many as 25 locations in Florida within three to five years. Verkhoglaz acknowledges lots of competitors have already figured out Florida is a magnet for seniors, but opportunities abound. “What drew us to Florida is a lot of business,” he says. “Even though it looks crowded on the surface, there are so many potential customers.”
Competition isn't Verkhoglaz's biggest concern, however. It takes about two years to build up each franchise because finding qualified staff can be difficult. “That's the challenge of this business,” Verkhoglaz says.
To help recruit and retain employees, Verkhoglaz says it's important to measure their employment satisfaction as well as those of his customers. The firm surveys employees as frequently as customers to make sure they're happy.
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