Food for thought

Greg Gentile was tired of eating badly. Recently divorced and not a fan of cooking, he found himself eating out a lot, relying on the convenience of a meal made by someone else.

“I never had a weight problem, but whatever I would order, I would eat,” he says. “If I ordered a pizza, I would eat basically the whole pizza.”

Watching food documentaries got him thinking. “I really wanted to eat better,” says Gentile. “I wished there was a place where I could buy meals that were portioned so I wouldn't overeat and made with really good ingredients. And I thought I can't be the only one who would want this convenience.”