Elegant flair

Brent Kraus's story isn't as bright as the spunky bow ties he creates.

His company, Ella Bing, was created in memory of his brother, a mesmerizing young man known for his flashy bow ties. Matt Kraus committed suicide in 2010.

In 2012, Kraus and his mom decided to create a company that could help prevent others from going through the mourning that he and his family experienced. So Ella Bing donates 10% of sales to the Crisis Center of Tampa Bay, which provides suicide prevention and awareness.