- December 18, 2025
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Entrepreneurship is a goal to which many wish to aspire. But, why do so many fall short? In my two decades of helping small business owners to grow their businesses, here are 12 things that I often see overlooked.
1.) Know what you want personally before you get started (personal goals).
When people start a business they do it for a reason. It's what I call their “why.” Over time with all the demands of a small business, many owners lose track of this “why” and they become dissatisfied by their business and their life. If you know what you want from your life before you start it, makes it much easier to build a business to get what you want from life!
2.) Make sure your business vision is tied directly to your personal goal (passion motivates).
You have to do a lot of things that you don't know how to do or don't like to do while building your business. If your business foundation is built on your passion, you'll always be motivated to do whatever it takes to be successful. This means creating goals that motivate.