Face time

The focus at Baby Quasar for nearly a decade has been the highest of high-end markets, with a consumer anti-aging, wrinkle-reducing skin care product that retails for nearly $800.

The Manatee County-based firm has had some success in that luxury space with the device, the Quasar MD Plus, which builds collagen in a user's face through advanced light technology. It's currently available online and in Neiman Marcus, and was previously sold at Nordstrom and Harrods in London.

But the firm recently added a new wrinkle to its long-term strategy: It has gone mass-market.