- December 13, 2025
-
-
Loading
Loading
Last year branding guru Art Fyvolent decided to go through his own rebranding.
But things didn't go as planned.
The 58-year-old CEO decided to change the name of his Web marketing company, Ideas4, to SyncPointe. Six months later — without a single new client — he decided it was a bad move. “It took cojones to try it, and it took bigger cojones to go back,” he says. “I should have done my homework and took my own advice.”
