- December 13, 2025
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Robert Elder learned the car business sitting around his kitchen table, growing up just outside Detroit. In 1983, his father James Elder, who founded Elder Ford, died.
That left a leadership void and a questionable future. Then the Ford Motor Co. did something unusual: It gave Elder's widow, Irma Elder, the chance to run the dealership — the first time that ever happened at Ford.
The younger Elder remembers those times as a 12-year-old, seeing his mother slave over accounting ledgers and contracts at the kitchen table.