- December 17, 2025
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When Suncoast Hospice wanted to refresh its corporate branding, its executive team knew it wouldn't be easy.
Not only would Suncoast need a new name, but also a plan to reintroduce itself to the Pinellas County palliative care community.
Suncoast turned to the Orlando-based advertising agency Fry Hammond Barr to launch Empath Health. The name is designed to better showcase its services that go beyond standard hospice care.
