Savvy users

In late 2009, onetime Walt Disney Interactive and Hasbro executive David Etheredge read a report from technology research firm Gartner that predicted 70% of all Web access would be mobile by 2014.
While that projection didn't totally come true, mobile entry to the Internet is clearly the future of technology. And Etheredge wanted to get in early. Says Etheredge: “We knew consumers were going to get to the point where they are searching for services on their phone long before businesses adopted to it.”