Powder play

Executives and employees at Biolife don't have to look far for heartwarming stories of people who have used their product, a powder that can control bleeding and protect wounds.

For starters, there's the wall of why in the lobby of the firm's Manatee County headquarters and production facility. That's filled with framed testimonial letters. Then there's the news Vice President of Marketing Andrew McFall recently received: A nurse in the neonatal intensive care unit at the University of Cincinnati Hospital treated a bleeding 6-month-old baby with StatSeal, one of Biolife's three core products.

“Those kinds of stories are really important to us as a company,” says McFall. “Our competitors' products aren't used in those situations, but ours are. It tells us we are on the right path.”