Commercial Real Estate

Floridays lands Hilton for Sarasota hotel
Floridays Development Co. has landed a relatively new Hilton Hotels Corp. brand as the flag for its planned Hotel Sarasota project downtown.

The designation of the Curio by Hilton brand comes as Floridays is preparing to finalize its land purchase from the city of Sarasota for the hotel adjacent to the municipality's 750-space parking garage.

Angus Rogers, Floridays' CEO, says construction on the 163-room boutique hotel will begin in early January. Floridays first proposed the boutique hotel for the 1255 N. Palm Ave. site in early 2012.