Athlete's foot

Sherri Lennon knows the difference the right fit can make.

While living in Reno, Nevada, back in the 1980s, she paid her first visit to a running specialty store and got fitted for a running shoe. “That fitting contributed to my quality of running,” she says. “After that I wouldn't shop anywhere else.”

Now Lennon helps Charlotte County runners find their perfect fit. She and her husband, Ralph, own the Foot Landing in Punta Gorda, which carries shoes from names such as Asics and New Balance, in addition to apparel and accessories. “When I moved here the closest running store was in Fort Myers or Sarasota,” she says. “And I've never liked shopping on the Internet, because half the time I end up sending stuff back. I want to feel what I'm getting and put it on.”