Live well

As a lemons-into-lemonade kind of guy, Greg Sale looked at ObamaCare as a challenge.

When the law was being drafted, the Lakeland health insurance executive made it his mission to figure out how to finesse the health care act to benefit his company and its clients. The result is Well-Life Corporate Health System, a program designed to help small and mid-size businesses contain costs by leveraging tax policy and reducing claims through incentives that promote a healthy workforce.

Well-Life, seven years later, accounts for 40% of employee benefits revenue for OMS Group, a Lakeland HR outsourcing company. The program is also the company's largest contributor to revenue growth, says Jeff Miles, who along with Sale is one of OMS's three managing partners. The company declines to provide more specific financial information.