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If you believe word of mouth is the best form of advertising, then social media is your bullhorn.

To turn up the volume, there's Testimonial Tree, a Bonita Springs technology company that helps customers gather and publish testimonials.

The company's winning pitch: Imagine your customers sharing their testimonials about how great your product or service is with all their friends on social media from a single, easy-to-use website. “The content is so powerful,” says Jason Dolle, the 37-year-old president and founder.