Hat trick

Amalie Oil has always enjoyed its partnership with the Jeff Vinik ownership group in sponsoring the Tampa Bay Storm. So six months ago, when it was asked if it wanted to increase its sponsorship of Tampa teams by taking on the naming rights of the Tampa Lightning's hockey arena, its leaders were excited to open the conversation.

In hockey, a hat trick is when a player scores three goals in one game. According to Tampa law firm Carlton Fields Jorden Burt, Amalie Oil got a hat trick with the legal team it got to represent it in acquiring the naming rights to the Lightning's arena.

Amalie Oil has partnered with the firm for more than 15 years, working closely with Carlton Field shareholder David Burke, an attorney experienced in tax issues for Fortune 100 companies. So when the Lightning said there might be a possibility to take on the naming rights from the Tampa Bay Times Forum, “We do like we always do, we got (Carlton Fields Jordan Burt) involved,” says Amalie Oil President Harry Barkett.