Skin in the Game

Every day at 3 a.m., Naples dermatologist Srdjan Prodanovich fires up his computer.

That's when his day starts, but he won't see his first patient until 9 a.m. Instead, he's working online with a team of software developers located six time zones ahead in Belgrade.

A native of Serbia, Prodanovich and an undisclosed investor have spent $3 million to develop EZDerm, a software program that helps dermatologists manage their patients more efficiently with electronic medical health records.