A Better Box

Donald Avery knows all about boxes. After all, the Bonita Springs-based entrepreneur was on the team that designed the unique cylindrical Pringles potato chips container.

Avery started his career in what's called primary packaging, the cans and jars you find on the supermarket shelves. But in the early 1990s, he was designing packaging for the shipping industry.

What Avery saw in his years in the shipping business was extensive waste, especially cardboard boxes that can only be used once. What's more, cardboard boxes absorb moisture, spoiling the contents and disintegrating easily. “There has to be a better material,” Avery remembers thinking.