How to increase sales in a competitive market

For 30 years now, the positions that I held required me to do sales. Even as a small business owner, I am responsible for the sales that are generated for my company.

The sales profession moves faster than ever today. In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, it's a race to the bottom.

No matter what industry you are in, what worked well a few years ago isn't good enough today. This is no time for trial and error or order taking; this is the time to sell. Here are some ways that you can improve your sales performance and increase sales.