Corporate Report: Feb. 28

Lazydays, state fair authority reach three-year promotional partnership
Seffner-based RV dealer Lazydays has reached a multi-year partnership agreement with the Florida State Fair Authority (FSFA), which will provide Lazydays branded events at the fairgrounds for the next three years. The agreement covers the annual state fair and year-round events, including concerts and festivals.

“There are a number of large RV shows and many other events that are in line with the Lazydays RV lifestyle like equestrian events, boat shows and home shows held throughout the year at the state fairgrounds,” Lazydays Chief Marketing Officer John Lebbad says in a press release. “Through this new partnership, we have a unique opportunity to connect on a broader level with existing and potential customers from across the state and beyond.”

In addition to signage throughout the fairgrounds, Lazydays will display luxury RVs throughout the property during big events.