Turn to TV

Tampa-based Ideal Image is still experimenting with different ways to become a profitable business for its parent company, Steiner Leisure. For the end of 2014 and beginning of 2015, the focus is on finding a cheaper way to acquire new clients.

To achieve this, the company has turned to TV.

Ideal Image, which specializes in laser hair removal, makes up about 15% of the revenues for Steiner Leisure, a publicly traded company based in Nassau, the Bahamas, with $855 million in revenue in 2013 (symbol: STNR; recent price: $43.65).