Sensitive sales

Laura Myers never pictured herself specializing in continence. But now, she embraces her self-proclaimed title of “pee pee queen.”

Myers is a territory manager for Coloplast, a $2 billion company based in Denmark that sells medical devices for sensitive issues. Myers, based in Tampa, manages the Florida territory covering St. Petersburg, Tampa, Gainesville, Lake City, Jacksonville, Vero Beach and Orlando, selling catheters to suppliers and pitching the products to urology nurses. Catheters help people who are unable to drain urine from their body due to a spinal cord injury or because the communication between their brain and bladder has been cut off. Myers works with around 15 suppliers and 100 urology offices.

“When you speak to the average person about what I do, they are dumfounded,” Myers says. “In reality, it's a phenomenal position to have, even though no one knows.” And after starting with the company in 2012, in 2013 she was named one of the top two performers in the Continence division of 30 sales reps.