Business of art

Cassie and Jake Greatens say running an art gallery isn't as simple as buying a space and putting art on the walls.

“It's a challenge. How do you get people to connect to artwork?” Jake Greatens says. The key is bringing in a variety of styles and getting new people in the door, according to the Greatenses. “There's an art trigger in everyone,” Cassie Greatens says. “They don't know it until they see it.”

The Greatenses opened CASS, a contemporary art gallery in South Tampa, at the end of May.