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Firm seeks to leave nest


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  • | 10:00 a.m. August 8, 2014
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Successful area entrepreneur Brian Weiner and his wife recently experienced a parental rite of passage: Their daughters are either professionals or in college.

Now Weiner looks at the business he co-founded in 2002, Lakewood Ranch-based One to One Group, in much the same way. The nationally recognized firm helps organizations, mostly non-profits, raise money through direct mail and Web campaigns. Its niche is in highly targeted campaigns that use proprietary software to build donor lists. One to One has helped clients raise more than $64 million over the last decade.

But Weiner and One to One co-founder Dana Place recently made a big decision. They sold majority interest in the firm, which does around $8 million a year in sales, to Morrisville, N.C.-based DocuSource. A digital printing and production firm, DocuSource has partnered with One to One on projects since 2011. One to One also promoted Lakewood Ranch executive Dave Olson to senior vice president of Florida operations and added two other managers.

Olson is part of what Weiner considers the new layer of company leaders. “I feel like we have some brilliant young people to take this business into the next 25 years,” Weiner tells Coffee Talk. “We are working hard to mentor them. It's exciting.”

The second wave includes Olson and Scott Hinckley, recently named vice president of client relations. Hinckley previously headed annual giving at the Museum of Science and Industry (MOSI) in Tampa, and before that he was chief development officer at Circus Sarasota.

One to One DocuSource, in total, has added at least eight employees in recent months and has a payroll of more than 40 people. Weiner says the firm might expand soon again, possibly in Mississippi or Alabama. The executive who oversees the entire One to One DocuSource operation is Dana Dorroh, a prominent entrepreneur in the Research Triangle Park area outside Raleigh, N.C. Dorroh splits her time between Florida and North Carolina.

Weiner and Place will remain with the firm. Weiner is now based out of the firm's Boston office, which he helped open earlier this year. The changes have energized Weiner, who travels extensively to meet with clients. “We were a good company,” he says. “Now we are a great company.”

 

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