Laser Focus

Bruce Fabel knew he had to experience all facets of the business before making any changes at Ideal Image. That's why he's tested every treatment the Tampa-based chain known for laser hair removal offers.

Because the lasers are energy based, Fabel has his nurses turn up the test to the highest energy so he can feel the maximum potential discomfort. He's now testing injectables and other skin rejuvenating options as he focuses on expanding the company's services. Fabel spends one week each month in the field, visiting Ideal Image's 110 locations and 17 franchises in 31 different states and Canada.

The 50-year-old president is experienced in domestic and international expansion, and has led brands such as Calvin Klein, Nike retail, Warner Brothers Studio stores and GameWorks. After Steiner Leisure Ltd. bought Ideal Image in late 2011, it recruited Fabel as president of the laser hair removal chain in December 2012 to help grow the business. “My whole career I've been fortunate to be building and growing and figuring out how to expand the number of locations quickly and successfully,” Fabel says.