Good Business

EXECUTIVE SUMMARY
Organization. Goodwill Industries of Southwest Florida Industry. Nonprofits Key. Applying business strategies to boost charitable endeavors.

Most businesses wouldn't expect a nonprofit organization to muscle in on their turf, but that's because they haven't met Goodwill Industries of Southwest Florida yet.

Executives with the nonprofit, many of them with impressive private-sector experience, have thrust the charity into businesses such as vending machines, janitorial services and document shredding. They've done it using creative financing and by applying corporate rigor to their operation.