Ride On


  • By
  • | 10:00 a.m. April 11, 2014
  • Strategies
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People love their Harleys.
Just ask Peter Wasmer, the CEO of Chrome Capital, a Naples-based company that leases previously owned Harley-Davidson motorcycles.
Of the 1,100 pre-owned Harleys his company has leased to riders, only seven of them have been late with their payments by 90 days or longer. “We have never lost a bike,” says Wasmer, chuckling at the thought of jinxing that streak.
Chrome's success has attracted the attention of a multibillion-dollar conglomerate called Leucadia National Corp., which recently took a majority equity stake in the business with a $20 million investment. That investment could grow to $86 million to fund the company's future growth.

 

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