Luxurious list looks for members

An Angie's List for the affluent, making inroads on the east coast of Florida for the past 18 months, has targeted Naples and Sarasota.

The list is actually The Home Trust, a Coral Gables-based marketing co-op for brands that serve or are connected to the luxury housing market. The trust, founded by luxury industry consultant Chris Ramey, is basically a buying group for brands that want to reach luxury consumers in a variety of media. That ranges from glossy monthly magazines to daily newspapers and from Internet ads to direct mail campaigns.

“The challenge for most companies in luxury housing products and services is they are not top of mind,” Ramey tells Coffee Talk. “Awareness and distinction are critical issues in this business. And we can help companies do both.”