Big Smile

Can medical practitioners learn from the hospitality industry?

When Tim Verwest was considering expanding his pediatric dentistry practice, he borrowed ideas from the world of retail and theme parks to create a wonderland office in Fort Myers that includes a giant sculpture two stories high on busy Summerlin Road.

Verwest says the high-profile location and giant eye-catching sculptures inside and outside his building could boost his patient roster by 20% to 30%. It's another example of the trend of medical practitioners locating on high-traffic corridors in Southwest Florida to get noticed.