Bold and bright

Starting her fashion career at Saks Fifth Avenue in Palm Beach, Tracy Negoshian spent hours admiring the bright colors and prints of luxury clothing, without being able to afford the astronomical prices. Negoshian knew what the market was missing: affordable yet high-quality wash-and-wear clothing.

While at the national championship football game with her family in 2007, Negoshian couldn't believe how many people came up to compliment her mom's expensive Gator-orange tank top with studs, wanting to know where she got it. “I could do better than that,” Negoshian said to her stepdad.

Recognizing her drive, and believing in her business model, her stepdad told her that if she was interested in starting her own clothing line, he'd help her with the initial investment. Negoshian took advantage of the opportunity, and in fall 2008 launched My Game Boutique, a clothing line catering to women wanting to wear “cute” college-colored prints.