TAMPA — Burger 21, a franchise developed by the owners of The Melting Pot that's been growing quickly in Florida, will expand to southern New Jersey.
The first location of what could be a dozen, according to a release, will be in Voorhees, N.J., a Philadelphia suburb. Melting Pot franchisee Charlie Haney will open the location, the company says. Haney, who became a Melting Pot franchisee in Atlantic City in 2006 and was named Melting Pot Franchisee of the Year in 2010, launched the Burger 21 location with business partners Curt Wunder and Mike Astuto.
President of ABL Restaurant Management, Haney says he aims to open 11 more locations throughout southern New Jersey. “I was blown away by the quality of the food when I visited the first Burger 21 in Tampa and could hardly wait for Front Burner Brands to start franchising the concept,” Haney says in the statement. “Opening Burger 21 in Voorhees fills the need for gourmet burgers that most people can't find without going to high-end restaurants with big price tags.”
Burger 21 developed an aggressive growth plan in the fall 2011. Since then the chain has signed franchise agreements with 10 different entities in seven states for 20 franchised units in cities from New York to Florida.
“We're thrilled to partner with Charlie and his team to bring Burger 21 to New Jersey — a hot market right now for better burgers,” Burger 21 President Mark Johnston says in the statement. “Our crafted burgers, hand-dipped shakes and menu variety make Burger 21 stand out among better burger concepts and we have no doubt guests in Voorhees will love what we have to offer.”