Dunk this: FGCU is Free Market U.

It's not every day that an economics department gets national media attention. Fact is, most scientists labor in obscurity.

But the Florida Gulf Coast University's men's basketball team reaching the Sweet 16 of the NCAA tournament spun off lots of news about the Fort Myers-based university, including its economics department.

Stories posted on widely followed websites such as Forbes.com and BusinessInsider.com highlighted the fact that economics professors at FGCU teach free-market principles to students, a rare thing on most left-leaning campuses.