Spin & Slim: Chico's customers love games


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  • | 7:00 a.m. June 14, 2013
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Who knew Chico's customers are big online gamers?

In a conference call with analysts recently, David Dyer, CEO and president of women's retailer Chico's FAS, says the Fort Myers-based company has been making investments in social media and it's paying off.

“The Chico's customer loves games, especially when tied to a giveaway or special offer. In fact, women over the age of 55 spend more time playing online games than males 15 to 34, kind of hard to believe, but true,” says Dyer, in a transcript posted on SeekingAlpha.com.

 

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