Corporate Report: July 19

Javic Homes hires Marshall Advertising
Javic Homes has hired Tampa's Marshall Advertising as its media-buying agency. Marshall Advertising will work on all aspects of the builder's advertising and marketing, including the Tampa Showcase Home it will build through its relationship as a Southern Living Magazine Builder.

White Cloud Electronic Cigarettes sponsoring stand-up comedians
Tarpon Springs-based White Cloud Electronic Cigarettes has reached an endorsement deal with several stand-up comedians touring the United States. The agreement calls for the comedians to use the product on stage, but no product mentions are required.
The company's Fling disposable electronic cigarettes will also be offered free to patrons.

“We wanted customers to be able to see the product used in a natural setting and also be offered a sample on the spot,” Matt Steingraber, managing director of White Cloud Cigarettes, says in a press release.