- December 18, 2025
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Turning down business to grow business appears counterintuitive, at first glance.
But it works for ChappellRoberts, an Ybor City advertising, marketing, branding and public relations agency, which expects revenue to exceed $10 million this year.
Saying no is important for the firm's long-term growth, says CEO Colleen Chappell, who knows you can't be everything to everyone.
