Luxury car rental service heats up

A local startup that leases high-end cars is about get some hefty competition from Hertz, the global car rental giant moving its headquarters from New Jersey to Lee County.

Hertz, which announced its corporate relocation in May, more recently announced Hertz Dream Cars. The division will rent a “line of a ultra high-end performance vehicles that redefine the premium car rental experience,” according to a statement. Every Dream Cars customer, the company says, will receive personalized white glove service.

“The launch of Hertz Dream Cars gives consumers the opportunity to experience luxury travel at its finest,” Hertz Chairman and CEO Mark Frissora says in the release. “The experience starts with a choice at select rental locations of some of the finest vehicles built on the planet. We ensure the travel experience with a Hertz Dream Car will be unforgettable.”