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Seminole Hard Rock aims for Asia

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  • | 7:14 a.m. January 21, 2013
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The Seminole Hard Rock Hotel & Casino has taken aim at a sizable tourist market: Asia.

The hotel and casino features a 4,000-square-foot Asian-style gaming room and restaurant, where patrons can taste roast duck, fried dumplings or beef pho at the newly opened Jubao Palace's 15-seat noodle bar. And they can play Pai Gow Tiles, a game that one employee describes for Coffee Talk as “sort of like Asian dominoes.” Visitors can also choose Asia poker, blackjack or baccarat. The Jubao Palace marks Seminole Gaming's first entry into the Asian gaming market at any of its seven Florida casinos.

The game tables and noodle bar are open to all visitors, but they provide a special linguistic welcome to patrons from Asia, with a team of employees conversant in Asian languages. The Seminole Hard Rock has even set up two new website pages for Chinese and Vietnamese speakers who would rather read the menu and other information in their native languages.

Seminole Hard Rock Hotel & Casino in Tampa recently completed a $75 million expansion, making it the world's sixth-largest casino, based on gaming positions, the total number of seats offered at tables and slot machines.


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