It's not the name that counts; it's the content


  • By Matt Walsh
  • | 1:28 p.m. January 18, 2013
  • | 0 Free Articles Remaining!
  • Opinion
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It is time. Do it.

We talked about this on and off for several years — changing the name of the Gulf Coast Business Review.

The internal resistance was strong. When I announced my intentions at a staff meeting, the silence was deafening, the stares steely and the unspoken comments ... Probably unprintable.

 

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