List it and they will come

If Snapchat can create a product without a business plan or revenues and get a buyout offer for $3 billion, maybe others can do the same.

You may have heard about Snapchat, the social media upstart that allows users to send photos that disappear in seconds. The company has no revenues and recently turned down a $3 billion all-cash offer from Facebook.

That kind of success is spurring a group of young technology buffs who rented a house in Naples to start a company called WorldLister that helps users quickly post their goods on eBay. The eBay-certified free app cuts the listing time by 85%, says Bryan Harmon, the 36-year-old co-founder and CEO.