Sales refocus

Kelly Crandall has never viewed herself as a salesperson. She likes to think of herself more as an educator.

Whatever her title, Creative Signs Design's 45-year-old director of sales is heading up a company with consistent year-over-year double-digit revenue growth since its low point in 2008. The company is on track to surpass $14 million in revenue this year, 17% higher than its $12 million goal. The figure is about a 25% increase from the $11.16 million in sales it logged in 2012. With a goal to reach $25 million in annual revenue within three years, the company is on a mission to continue its aggressive growth.

Several large contracts closed in September, allowing the company to reach an all-time high for monthly sales at $1.47 million. “There's no special sauce, just a lot of hard work,” Crandall says.