- December 18, 2025
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At Cypress Cove, a retirement community in Fort Myers, salespeople are called “retirement consultants.”
That's the first clue that selling retirement care takes a certain kind of finesse. “It's not like buying a sofa or a car,” says Nicole Muller, director of marketing, who dropped the sales titles. “We're not here to sell, we're here to educate you.”
It also takes patience.
