Leverage your brand

CoreBrand's sixth annual Top 100 BrandPower Rankings Report showcases the best and strongest corporate brands. The report analyzed the performance of brands over the past year, as well as brand trends over the past five years.

A subsequent Favorability Report, released in May, compares the favorability scores of the Top 100 brands with the next 400 tracked companies to better understand the dynamics influencing brand performance and separating the winners from the laggards. Favorability measures how positively consumers view a brand. The lessons from these two studies are relevant for all businesses.

The reports demonstrated a downward economic pressure across all sectors, while also heralding the ability of a strong brand to buoy a company through tough economic times.